Commercials don’t need to be expensive productions.
With Moviestorm, you can create short, effective commercials and distribute them on the Internet or even on television. Even small organisations and sole traders can use video as an effective promotional tool.
Creating commercials in-house
Producing your commercials in-house allows you to control costs and keep a close eye on exactly what goes into your advert. It may seem daunting at first, but it can soon become as natural as creating your own Web site or your own fliers.
In many organisations, you’ll find you have someone with the creative ability to make simple videos and who would enjoy doing this as a change from their regular daily routine. It may not even be the person who normally handles your advertising – perhaps one of the junior staff has hidden talents! Bringing in other staff, family and friends to do voice acting can make an enjoyable out of hours project too.
If that doesn’t work, you can easily find people who will work with you to create commercials cheaply and quickly at a fraction of the cost of going to a traditional advertising agency. Try local film students, or place a request in the Moviestorm forums. Moviestorm themselves also offer video creation services to businesses.
Getting the best from Moviestorm
To make the best of a Moviestorm commercial, you need to be aware of its limitations and not try to imitate high-end professional productions. Many commercials rely on creating stylish, beautifully photographed images of the product or expensive set-pieces. Moviestorm is much better suited for much simpler formats, such as explaining services, announcing promotions, events or special offers, or dramatized situational advertising – effectively very short stories.
One major advantage of using Moviestorm is that you can easily film things that would be expensive to do any other way. You can have large crowds or foreign locations, and you don’t have to worry about shutting down the streets or getting film permits if you want to film outside. Moviestorm’s set building and character creation tools put a whole world of options in front of you.
You can create your commercial just using Moviestorm. If you feel you need to go beyond what Moviestorm provides, you can use Moviestorm just to film your advert and then add further visual effects, sounds, and edits in any standard video editing tool.
If you need to include a specific product, you can create these yourself using Moviestorm’s modding tools.