Effective customer communications


Effective customer communications

When you’re doing business in a fast-moving, competitive world, keeping your customers informed is a critical part of your strategy.

Customers are constantly bombarded with commercial information, so making your messages stand out is essential.


Video is an effective way to differentiate yourself from your competitors. With the advent of smart phones, customers can, and do, enjoy video any time, any place. You can embed video in a wide range of media, from Web sites and social media to email, PDF newsletters, or within an app.

You can use video not just for regular customer updates, but also to promote special offers and contests, and to act as easily accessible guidebooks and brochures.

If your company is always bringing out new things, a video blog is a good way to tell people what’s happening. This can work well for retailers as well as product or service companies; for example, you can tell people about new products in stock or special offers, and give people a reason to come in this week. It’s also a great way to keep people updated on the progress of a project such as a book. A short weekly update is something your customers will enjoy, and by using this form of animation, you can do something a little more exciting and memorable than just speaking into your webcam.

If you supply complex products or services, video makes an effective way to explain to people how they work. This can go together with a traditional downloadable or online brochure, and effectively takes the role of a salesperson explaining the features and benefits.


Getting the best from Moviestorm

Video communications are usually best kept fairly short. Get your message across in just a couple of minutes, and then tell your customers where to find out more if they’re interested.

The easiest format is to have someone speaking direct to camera. This gives a sense of immediacy and leaves the customer feeling that you are speaking with them personally. You can easily enhance this with extra graphics and on-screen text. If possible, get a senior member of staff to take part. All they need to do is record their lines, which need not take more than a few minutes, then someone else can create the video. This is much more convenient than taking time out to film something in person.

One of the best reasons for using a tool like Moviestorm is that you can easily do much more than you can if you just film yourself with a camera. Offering a trip to Europe as a contest prize? Use some public domain images to create a backdrop and film yourself standing in front of the Eiffel Tower or the Colosseum without leaving your office!



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